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Numi

Eight tea categories become a visual shopping menu through consistently framed cups. Torn-paper panels, packaging and tea-drinking photography carry the same material language through the storefront.

Brand Store

Numi tea packaging and a mug beside a woman holding iced tea, with a torn-paper headline panel. — The headline sits on a torn-paper panel beside tea packaging and a drinker, combining a clear shopping entry point with the setting for a tea break.

Eight tea categories represented by differently colored cups in a two-row Numi navigation grid. — Matching overhead cups give eight tea categories a consistent shape, while the names and different tea colors distinguish each route through the store.

Hands holding a ceramic cup of tea beneath a Numi ingredient headline. — A close crop of hands around a cup leaves room for the ingredient message above, shifting the store from range navigation to the experience of drinking tea.

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