Connecting product storytelling across Amazon and paid social

Nuts, chocolate, coffee and fruit chips each have their own pack, buyer and questions. The creative had to make every product easy to understand, and still look like GoodSAM, in a marketplace listing and in a social feed.

Each raw macadamia listing image takes one shopper question. The opening image, shown above, answers the first two: what it is, in plain words, and how much is in the bag, as a serving count.

The macadamias were the anchor. The same approach then carried to other categories, without forcing every product into one template.

On Meta, each ad carries one message. Each ad board lays the creative out in three formats: square and 4:5 for feed, 9:16 for Stories and Reels, with the platform copy and call to action beside them.

Reuse was in the structure, not the surface. Each product kept its own colors, claims and photography.

Engagement-level Amazon channel figures, each shown with its reporting period.

The work shows how I turn a varied food assortment into creative people can read quickly: one question answered per image, a structure that carries from product to product, and a story that changes shape for each place it appears.

Two decisions from the files carry the idea. Hold the structure and vary the evidence, so every product reads as GoodSAM and still answers its own questions. And recompose rather than shrink, so a phone-width module is designed for the phone.